WHO’S BEHIND THE WHEEL
Made by someone who’d rather be driving.
I’m a Time Attack driver who’d rather be on track than lining up telemetry by hand. Paddock Pixel is the tool I wished existed, so I built it.
Paddock Pixel exists because the existing tools nearly talked me out of making videos. I wanted to post my track days and my record laps with the data front and center, but every one of them wanted me to sit and hand‑line‑up telemetry to footage, frame by frame, like it was 1996. It’s 2026. That’s a royal pain, and it’s the opposite of why I go to the track.
Data is the whole point. “He’s fast” doesn’t land. “He took that corner at 90” does. Telemetry is how you show the sport to the people driving it and the people watching it. So the app auto‑syncs: not just one camera to one dataset, but multiple angles to the same lap, lined up for you. I’m not a designer, but I care like one: it should be polished, and it should get out of your way.
I’m Peter Granberg. PG511 is the brand, cooked up with my friend Chris Sullivan, who also drew the livery on the car (thank you, Chris). Chicago‑based. By day I’m a product manager, a career I fell into and then fell for, because I love building things people actually want to use. That job is exactly why this one works: pulling raw data off lap timers and loggers, syncing GoPro footage, making hardware and software meet in the middle.
On track I started in autocross, moved to HPDE, spent time instructing, and now I chase Time Attack. In GRIDLIFE’s ClubTR class I finished 2nd overall in 2024 and 3rd overall in 2025, and I’m a front‑runner in ClubTR, driving a K‑swapped BRZ on KPower’s swap kit, with a handful of drivetrain records (and a class record or two) to its name. The one I’ll never forget: Lime Rock Park, the first ClubTR car into the 56s. And that lap you scrubbed on the home page? That’s Gingerman, my home track, and where all of this started.
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